Such data sets can come in handy during every step of influencer campaigns, from negotiations all the way to reporting. A gifting collaboration is when a brand offers you free product in exchange for social media exposure on your Instagram or blog. However, it’s increasingly more common for agencies to become a little pickier and also choose brands they want to work with themselves. For example, most brands use a specific tone when talking with customers and use certain terms to discuss their products. Is this opportunity unmissable, completely worthy of a post, my time, my effort and releasing onto my brand platforms? Get acquainted and registered with the abundance of Influencer and Blogger platforms that exist! Do your research. Include what you can bring to the brand and don’t be afraid to reach out. And a word of advice: it’s better to for influencers to work directly with brands so you can develop an ongoing relationship that leads to more paid collaborations. I’ve also googled “brand’s name + media contact” and can usually find a contact page that way. Let’s imagine that a big brand approaches you today, asking for social media coverage. I am new to this and companies have been contacting me but it doesnt seem right for me to spend my own money to promote their clothes..right? Build a professional personal brand and take collaborations with brands to a whole new level. If you find an influencer who has less followers, but more expertise in your field, you two will have a “causal connection”. When learning on how to collaborate with brands it’s important to take a look at what other influencers are doing right and take a page from their playbook from time to time. If you are only starting out with influencer marketing, then it is likely that you haven’t cracked it quite yet. Collaborating with influencers generate a targeted-consumer base for your brand. Either I slide in the DMs, send a quick email or both! While this is not a walk in the park, it is not impossible either. So, make the effort to personalise and acknowledge the person on the other side. Message designers on Instagram and ask them how you can help spread the word about their brand. Some post their e-mail address … Don’t be afraid to politely say no (I talk a little bit about the art of saying no here!). Don’t be shy to ask for what truly makes you feel valued and realistically reflects the work and positives you’re bringing to the table for the brand. Creators mention the brands they have worked with but also the ones they like and would like to collaborate with. Follow the hashtags that brands sometimes include in their pitch. I love music, writing and singing songs, traveling, doing my makeup, taking photographs and spending time with my family. Do your research on the brand, maybe point out something in their philosophy that resonates with you. That’s why I made myself a neat little Rate Card/Media Kit (and I plan to make a dedicated blog post on how to make one of these! Move on to the next and the one after that! I’ve been working on my blog since early 2016 and sometimes the going still gets tough! The other day I was contacted by a seemingly large-scale brand. ), but even if you don’t have one, you can certainly keep a pricing list on hand to quickly shoot back to them. For example, if a particular brand pays you for a feed post, offer to share it to your Stories as well. Analyze your previous collaborations with brands if you’ve had any. Approach marketing agencies that specialise in travel and tourism. Brands want to work with influencers who are professional from day one. If you want to build a solid influencer brand, you should get familiar with this short guide. That can only usually mean one thing: they’ve bought most of their followers (a lot of them will be bots, not real people). When people are thinking about business collaboration, it’s easy to get confused about the best route to go down. Platforms like Fohr, Collectively, and Reward Style, just to name a few, help to connect brands with influencers and can help you land some amazing brand deals. Make sure you go through the effort to make each and every e-mail PERSONAL. But yes, you’re right, some brands do operate that way, it’s just a question of how you want to work with them. For a long time, when I considered myself “small”, I didn’t have the confidence to ask for money. By clicking Subscribe, you agree to join our mailing list.Find out how we manage your personal data. The Brand-Influencer collabo is a powerful thing. For now, don’t spend money to promote brands, just work your way up organically, even with products in your own home that you really love and use, regardless of whether it’s a partnership! Are your “million followers” relevant to your content, or is your follower count or demographic skewed in any way? Just be you, be authentic and friendly. So this means you can attract potential customers and share your works on the deserved … Take a look at your target group – how receptive are they to sponsored content? If you never try, you’ll never know! For some brands, you just won’t be the right fit – and that’s OK too. As some of you might know, I have changed some things on my blog since last year. Please do know, it is a lot more work than meets the eye but anyone with the passion, professionalism and a great, cohesive content space call pull in these connections and collaborate with brands! Can even write to the next time I comment makeup, style and me you find. Factors come into play when it comes to choosing influencers, on the brand’s strategy closely. The top brands you want to work with brands if you’ve had any knows story. 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