So here are ten examples of unique selling propositions that get it right and what you can learn from each. It can work as a backbone for your … Or, check out part 1 of this series: The Ultimate Guide to Finding Your Unique Selling Proposition . Now let’s look at some unique selling proposition examples that do it right. Download a free trial today. This is also called your USP, or unique selling proposition. Closing a deal is hard. When asked this question, u are actually supposed to mention your best quality... For example my usp is my tranquility. However, their selling point is unique: free returns. This floral company certainly stands out from the crowd — it’s new, fresh, with no fluff. You crowd fund them.”. Lilah B. leverages USPs to appeal to a niche audience in the beauty industry by showcasing clean ingredients, sleek packaging, and multi-use products. Instead, Pipcorn is a great case of a brand using specificity to carve out their own unique place in the market, choosing instead to focus on what makes their product a smart choice for the health-conscious or vegan consumer. It can define your business and … What is a unique selling proposition and why do you need one? USP is a key thing that proves you’re better than your competitors. USP stands for unique selling proposition. And right under this statement, they back up why that’s true: “offering the most recipe variety and meals” at a low price. Drizly took advantage of the ever-growing need for delivery service and gave customers the ability to order drinks right to their doorstep in under 60 minutes. Warby Parker came up with a way to overcome the obstacle of being an online retailer — their strategy undoubtedly made them stand out from the rest of the eyeglass industry. Now. Here’s the deal, buyers are overwhelmed with options, they need to quickly understand what makes you different from your competitors or they’ll move on. A unique selling proposition helps you to stand out, gain customers, and guide your future business practices. If you feel overwhelmed by cold calls, you’re not alone. People have been doing just fine for centuries without their product, after all. As Seth Godin put it: Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. Robinhood was the first mobile-investing app to offer commission-free trading, which has become their leading USP throughout the years. “Looking good” may not sound unique as far as apparel is concerned. Their variety is huge, stating on their website: “We have the biggest selection for on-demand alcohol in the history of ever.”. Why should customers choose you over your competitors? Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. If you can clearly state why your product or service is better than your competitors, you have your USP in the bag, and HelloFresh excelled at making their statement bold. Your USP will take the place of your personal statement, and its… Fresh Sends makes their unique selling proposition prominent from the second you land on their page — they’re modern and not like the rest of the floral industry. In this article, we'll walk through everything you need to know to master cold email. Now that we’ve looked at ten examples of strong USPs from other businesses, you might be wondering how you can go about creating, uncovering, or refining your own unique selling proposition. Start creating and building your USP as you develop your business model. Clinically proven to reduce dandruff, Anchor’s focus remains on removing the barriers that stand in the way of making a podcast, and all of their marketing and sales efforts seem to be focused around this unique selling proposition. Does your USP resonate with your customers? Look At Your Competition. Their USP provides value, solves a pain point, and puts Warby Parker ahead of the game to their competitors. But the hard, cold truth is that without a USP you are losing customers, sales and revenue. A USP isn’t just a persuasive line of copy on your home page. Although other companies have jumped on this train, Drizly ensures under 1-hour delivery, which has remained their unique selling proposition. Any visitor needs to be able to learn about your USP within a few seconds and above the fold. Person’s USP can be anything of that person which gets noticed by others without any effort from the person. Once you’re clear on your USP, work it into your preparation for interviews. Dedicated counselor who can focus on learning client needs in depth 4. Closing consistently? Instead, look for a spot in the market where you can plant your flag that is relatively untouched by the competition. Anchor took this initiative. For more excellent USP examples checkout our updated 28 page USP guide and cheatsheet. This is key when clients are vetting you versus your competitors and deciding on who truly has a leg up in the game. They immediately let customers know why crowdfunding new products offers advantages to traditional self-funded or investor-funded business models. How to Define Your Unique Selling Proposition. It’s a position your small business takes as a whole that can be incorporated into your products, your brand, the experience you provide, and any other touch point your customers have with your business. Yesware is an add-on for O365 and Gmail that gives sales professionals everything they need to prospect, schedule meetings and follow up. Feel inspired? Tattly doesn’t have many direct competitors that sell similarly bold designs made from safe materials. This description of your Unique Selling Proposition is excerpted from Dynamic Cover Letters. Tattly Tattoos takes a different approach, offering gorgeous, intricate art for people of all ages. We hate SPAM and promise to keep your email address safe. Both their marketing and sales efforts make their unique selling proposition loud and clear — they’re not like the other insurance companies. Want a clue about where to start with your USP? A strong unique selling proposition lets you to stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of customers. Write your own unique selling proposition! Ready-to-go messaging for your entire sales cycle. Casting the industry norm as an antagonist is a positioning strategy often used by brands that are confident about their solution to the customer's problems. Their messaging makes it clear why they’re the most flexible and customizable options for developers, changing the game for online payments. You can buy pre-popped popcorn at your local dollar store, so “mini-popcorn” on its own isn’t much of a USP. It identifies what makes your business the better choice, and why your target clients should choose you over the competition. Following up is a secret weapon. Instead of just highlighting that they have college apparel, they remind students that there are twelve Saturdays in a football season and their products can help you look good for each one. Why we love this USP example. Every USP is going to be, well, unique but that doesn’t mean there isn’t a process you can follow to put yourself on the right track. You’ll start receiving free tips and resources soon. We hope these unique selling proposition examples give you some inspiration for your own. The next unique selling proposition example that stands out to any customer is Dollar Shave Club. In the meantime, start building your store with a free 14-day trial of Shopify. Clinically proven will catch any consumer’s eye, as well as “100% dandruff protection.”. Fortunately, there's an overlooked sales tactic that can dramatically improve your sales performance: the follow-up email. The company ensures they’re different from other floral companies because they’re focused on freshness and seasonality. In fact, when cheap knockoffs of their products started appearing in the market, Saddleback Leather took it as an opportunity to create a clever “how it’s made” video that reinforces the quality of their own craftsmanship. Sonja Meyer is a sustainability-driven graphic designer. Passionate commitment to customer service 2. Your USP tells you. Death Wish Coffee backs it up too. when you attempt to be known for everything, you don’t become known for anything. No two calls are the same, which makes the experience exciting and, at times, frightening. And while other brands might offer a sizing chart to help shoppers, Third Love prioritizes getting you the the right fit based on your individual needs. Ready-to-go messaging for your entire sales cycle. Built-in quality assurance; in-depth interviewing, reference checks, and on-the-job follow-up 3. Many temporary tattoo products are intended for kids and feature simple and silly designs. Beardbrand’s USP takes the form of a product ethos that immediately sets them apart from the industry standard. Crafting an irresistible subject line... © 2020 Yesware, Inc. | Security | GDPR | Privacy | Terms, Your USP will lead both your marketing and sales efforts. And now that competitors have caught up, their unique selling proposition is focused on simplicity and accessibility — “investing for everyone.”. This statement not only generates FOMO but acts as its own social proof. Taylor Stitch successfully turns crowdfunding into a competitive edge: “We design new products. Their bouquets are handcrafted, paired with custom-designed hand-written cards, packaged to keep flowers fresh, and delivered the next day. Stripe is an easy-to-implement payments platform targeted at web software developers. Being “unique” is rarely a strong USP in itself. Anchor provides an easy-to-use hosting and publishing platform that focuses on making podcasts easy to create, allowing anyone to do it. It’s ultimately how you position your products or even your entire business to the rest of the world. And on top of that, Drizly partners with retail stores across hundreds of cities, making them the largest alcohol marketplace. The artists behind their designs are as much a part of what they sell as the tattoos themselves, getting prominent profiles on their site organized under a section dedicated to Artists and their works. New businesses need to establish their unique selling proposition as early as possible — and begin communicating this to customers as soon as a connection is made. They get these products in your hands when you’d actually use them. The messaging also refers directly to their 100-year warranty, which backs the promise with a guarantee that the products will last you a lifetime and then some. They don’t want to wear the same outfit multiple times, or arrive in the same attire as someone else. When creating your USP, remember — when you attempt to be known for everything, you don’t become known for anything. Your unique selling proposition is what makes your product or service different from the competitors in your market. Women’s lingerie is a billion dollar industry, so newcomer Third Love had to find a way to make sure they were able to compete with the legacy brands. First things first, you need to identify what your unique selling proposition actually is; the skills, knowledge or experience that you can offer, but others can’t. This makes it easier for them to develop their USP, in theory, but they still need to differentiate themselves from the inevitable comparisons between their products and their more familiar counterparts. A Unique Selling Proposition is the link between your book, your reader, and the market. Test the messaging with Yesware’s Template Analytics. One of the first things that you notice about Saddleback Leather’s site is their famous tagline: “They’ll fight over it when you’re dead.”. Conclusion. Muse is the first consumer tool out there that can provide real-time feedback about your brain’s activity as you meditate. Robinhood is a “pioneer of commission-free investing” — they did something no other financial services company was doing in the market. Their. Convincing and effective though they may be, they’re not unique on their own, nor are they positions that are easy to defend as any of your competitors can copy them. Unique Selling Point Examples. They let users know that they don’t have harsh, drying, artificial products and instead use natural oils that work with the customer’s body chemistry. Many design-centric brands source designs from real artists, but Tattly surfaces this fact about their business. Try Shopify free for 14 days, no credit card required. The people who are doing that are the ones winning the market. This unique selling proposition example is slick and different, Stripe is an easy-to-implement payments platform targeted at web software developers. The best way to understand what makes a powerful USP is through examples. Anchor’s focus remains on removing the barriers that stand in the way of making a podcast, and all of their marketing and sales efforts seem to be focused around this unique selling proposition — setting them apart from the market. You have to differentiate around some aspect your target audience cares about, otherwise your messaging won’t be nearly as effective. 1. ThirdLove has made their “we have the right fit” USP an integral part of their branding. Almost there: please enter your email below to gain instant access. Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different than another. It’s not necessarily what you sell that has to be unique, but the message you choose to focus on that your competition doesn't. and then word it in a catchy and engaging way, your USP will dominate. Third Love’s USP is a powerful promise. In this case, Muse’s biggest competitor is the status quo: unaided meditation. Every company is different, and every company goes about their USP differently — but the key is, if you can make it loud and clear why your product/service is better than your competitors and then word it in a catchy and engaging way, your USP will dominate. The steps to define your USP sound pretty simple: Have a close look at your competitors and compare them to your own small business. But pairing it with a cultural phenomenon for a specific audience’s needs makes it fresh, compelling, and different. Why are they not like any other insurance company? Does your USP resonate with your customers? That’s right, just 60 minutes. At its core, a USP should quickly answer a potential customer’s most immediate question when they encounter your brand: “What makes you different from the competition?”. Instead, a USP is more tangible. The company ensures they’re different from other floral companies because they’re focused on freshness and seasonality. Lemonade answers that right on their homepage: “Instant everything, great prices, big heart.” The insurance company takes a flat fee, pays claims instantly, has low prices, and donates leftover money to nonprofits. Warby Parker came up with a way to overcome the obstacle of being an online retailer — their strategy undoubtedly made them stand out from the rest of the eyeglass industry. Find out what a USP is, why you should have one & how to define yours. And roasters lay claim to having the “ cookie-cutter floral industry. ” competitors have caught up, different... 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